Songshan (Sam) Huang is Associate Professor at the University of South Australia, Australia. He has been working in the field for over ten years and his research specialties are tourist behaviour, destination marketing, tour guiding and China tourism and hospitality.

Tables and Figures

Preface

Chapter 1 The Landscape of Tourism Research in China: An Overview

Chapter 2 Philosophical and Epistemological Views of Tourism

Chapter 3 Rural Tourism Development in China 

Chapter 4 Community Participation and Involvement in Tourism: Cases and Models in China

Chapter 5 Tourist Market and Behaviour Studies: The Chinese Foci

Chapter 6 Tourist Attraction Management in China: Issues and Challenges

Chapter 7 Tour Guiding and Interpretation in China

Chapter 8 Tourism Research in China: Concluding Remarks

Appendix

Index

This book provides critical in-depth reviews on key themes and issues in tourism research in China. These themes include: Chinese scholars' epistemological views of tourism, rural tourism development, community participation in tourism, tourist market and behaviour, tourist attraction management and tour guiding and interpretation in China. While Chinese scholars are often able to access key research in both English and Chinese, the majority of researchers from outside China without knowledge of the Chinese language are unable to read original research from China. This book seeks to redress this knowledge imbalance and bring key Chinese tourism research to the international tourism academic community. This book will be a valuable reference for tourism researchers, postgraduate students and industry professionals.