This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

Dr John Heeley is currently Chief Executive Officer of European Cities Marketing - a network of tourist offices and convention bureaux drawn from Europe's leading cities who meet on a regular basis to benchmark and exchange best practice. Following his doctoral studies at the University of East Anglia, John lectured in tourism at Strathclyde Business School (1978-1990) before leaving academia to set up city marketing organisations for Sheffield, Coventry, Birmingham and Nottingham. In 2009 he established Best Destination Marketing as a vehicle within which to pursue consultancy, teaching and writing activities.