Pro-poor tourism is currently receiving enormous attention from the World Tourism Organization, government, industry and NGOs. This book provides one of the first assessments of the effectiveness of pro-poor tourism as a development strategy and tackles the issue of who benefits from tourism's potential role in poverty reduction.

Michael Hall is Professor of Marketing at the University of Canterbury, New Zealand. He also holds the position of Docent in the Department of Geography, University of Oulu, Finland and Visiting Professor, Faculty of Organisation and Management, Sheffield Hallam University, England. He has published widely in the tourism, environmental history and regional studies fields and has a long standing interest in issues of tourism planning and policy, social marketing and the capacity of tourism to contribute to sustainable development objectives at various scales of governance.