Dr Brian J. Murphy is Senior Lecturer in the School of Culinary Arts and Food Technology in Technological University Dublin. A co-founder of the Dublin Gastronomy Symposium and a keen supporter of research into all food studies areas, he has focused his work on the significance of place and how Ireland plays such an important role in the wider food and drink story. Although originally a proud «Dub», Brian now lives in rural South Kildare where he can often be found in Mel's of Narraghmore, sitting quietly at the bar, a pint of plain in hand, considering future research collaborations.

Contents: Beyond the Plate, Beyond the Glass - From Country of Origin to Irish Terroir: A Positioning of Place - A Hundred Thousand Welcomes: Food and Drink as Cultural Signifiers - Food, Wine, Art and Music - Places - Drinking Spaces in Strange Places - The Rural Irish Pub: From Beating Heart to Beaten Down and Back Again - The Traditional Irish Butcher Shop: Harnessing the Power of Patrimoine - The Whiskey Distillery: A Fourth Space Case Analysis - Products - Irish Single Pot Still Whiskey: Advertising in an Epicurean World - Cognac, Scotch and Irish: Lessons in Gastronomic Identity - French Wine: Exporting Gastronomic Identity Beyond Borders - Emerging Phenomena - Traditional Wine versus New Technology - From Penny Universities to Starbucks - From Soyer to Twenty-First-Century Social Gastronomy.