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The Game Plan of Successful Career Sponsorship
von Jovina Ang
Verlag: Emerald Publishing Limited
Gebundene Ausgabe
ISBN: 978-1-78756-296-7
Erschienen am 19.03.2019
Sprache: Englisch
Format: 235 mm [H] x 157 mm [B] x 15 mm [T]
Gewicht: 428 Gramm
Umfang: 184 Seiten

Preis: 120,60 €
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Inhaltsverzeichnis
Klappentext
Biografische Anmerkung

PrefaceChapter 1: The Case for Sponsorship Chapter 2: The Antecedents of Sponsorship Chapter 3: Phases of Sponsor Relationship Chapter 4: Reciprocal Nature of the Sponsor Relationship Chapter 5: Outcomes from the Sponsor Relationship Chapter 6: The Importance of a Home Support System Chapter 7: The Sponsorship Model Chapter 8: The Capital Framework of Sponsorship Chapter 9: Sponsorship and the Development of Women Leaders Chapter 10: The Risks of Sponsor Relationships Chapter 11: The Dark Side of Sponsorship Chapter 12: The Sponsorship Game Plan for the Aspiring Manager Chapter 13: The Sponsorship Game Plan for the Senior Leader Chapter 14: The Sponsorship Game Plan for the Organisation Chapter 15: Sponsorship and its Application to the Future of Work Chapter 16: Sponsorship Case Studies References Appendix : Research Methodology



The Game Plan of Successful Career Sponsorship explores why it is so important for aspiring leaders, executives and organisations to engage in career sponsorship within the workplace. It illustrates why sponsorship matters more than ever in an era characterised by shifting and evolving career models.



Jovina Ang is an expert in communication, women and leadership, and change management. A global speaker and author, this is her second book. Previously, Jovina was a corporate executive with more than 20 years' experience working for Fortune 500 companies. She has worked with market-leading multinationals, including Microsoft, Dell and Cisco Systems, and received multiple awards, including the Women Leadership Award from CMO Asia and the Strategic Communication Management (SCM) award for Leader of the Year from Melcrum. She has also taught at multiple universities including National University of Singapore. She holds a Ph.D. from Singapore Management University.