Your business plan: turn ten minutes of attention into investment.

"David's book is an invaluable resource for any entrepreneur seeking to raise funding. Based on years of experience, David shows how to keep things short and clear!" --Thomas Hellmann, Professor of Entrepreneurship and Innovation, Saïd Business School, University of Oxford

"Anyone interested in this subject should read this book." --Tim Hames, Director General of BVCA (British Venture Capital Association)

The Business Plan is an essential tool for attracting an investor's attention. They receive hundreds of plans every week and spend no more than ten minutes on each one before deciding if it is of further interest. This means that the plan needs to be a short, snappy document that conveys the facts about your business quickly and clearly.

This book explains how to write a plan that has the information that an investor needs to see. It shows that it is a simple process and anyone can do it, irrespective of background or prior knowledge.

Business Plans That Get Investment is a clear and comprehensive guide to writing a plan that turns those ten minutes of attention into investment.

David Bateman has been both entrepreneur and investor. He was a partner in a start-up asset management business, backed by Deutsche Bank, that went on to raise more than $5 billion on the basis of the business plan that David and his partners wrote. In this firm, he has reviewed thousands of plans; a handful of which resulted in investment.
David has founded several businesses, is also an active angel investor, and has been a speaker at many of the world's leading university business schools and MBA programmes.

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Foreword

Part 1 - Laying the Foundations

Chapter 1. Introduction

Chapter 2. Format

Chapter 3. Structure

Part 2 - Writing the Plan

Chapter 4. Application

Chapter 5. Executive Summary

Chapter 6. Opportunity

Chapter 7. Background

Chapter 8. USP

Chapter 9. Progress

Chapter 10. Market

Chapter 11. Route to Market

Chapter 12. Competition

Chapter 13. Management

Chapter 14. Business Model

Chapter 15. Financials

Chapter 16. Investment

Chapter 17. Exit

Chapter 18. Executive Summary Revisited

Chapter 19. Conclusion

Part 3 - Next Steps

Chapter 20. Getting Your Investment

Chapter 21. Conclusion