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25.11.2024 um 19:30 Uhr
Volkswagen Beetle
von Richard Copping
Verlag: Bloomsbury UK
E-Book / EPUB
Kopierschutz: Adobe DRM

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ISBN: 978-1-78442-020-8
Auflage: 1. Auflage
Erschienen am 10.09.2014
Sprache: Englisch
Umfang: 64 Seiten

Preis: 8,99 €

Biografische Anmerkung
Inhaltsverzeichnis
Klappentext

¿Marque expert and lifelong Volkswagen enthusiast Richard A. Copping has written over a dozen books covering a variety of models, and regularly contributes articles to a number of magazines.



Introduction
A Car for the Masses: 1933-45
A British Volkswagen: 1945-8
The 'King of Wolfsburg': 1948-68
Poor Management and New Beetles: 1968-78
The Lasting Legacy: 1978-2003
Further Reading
Places to Visit
Index



Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.


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