Adrian Wooldridge is the Economist's management editor and writes the Schumpeter column. He was previously based in Washington, DC, as the Washington bureau chief where he also wrote the Lexington column. Previously he has been the Economist's West Coast correspondent, management correspondent and Britain correspondent.
He is the co-author of The Company: A Short History of a Revolutionary Idea, A Future Perfect: The Challenge and Hidden Promise of Globalisation, Witch Doctors, a critical examination of management theory, and The Right Nation, a study of conservatism in America. His most recent book is Masters of Management: How the Business Gurus and their Ideas have Changed the World -- for Better and for Worse.

"Drawn from [the author's] popular Schumpeter column for 'The Economist, ' [this work] weighs up the essential thinking on innovation, reveals the forces that are transforming the business landscape today, and examines how individuals, companies and governments are surviving disruption to explain what our future holds"--Page 4 of cover.