Iain Ellwood has over twenty years international experience working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for such companies as AstraZeneca, Orange, Philips, RSA, Samsung, Tesco, Thomson Reuters and Virgin. He now runs his own consultancy, having previously been head of consulting at Interbrand in London. He contributed to The Economist: Brands and Branding and is the author of Wonder Woman: Marketing Secrets for the Trillion Dollar Customer and The Essential Brand Book.

"First published in 2014 by Profile Books Ltd. in Great Britain"--Title page verso.