Keep your customers coming back

Great businesses know how to make customers feel seen, understood, and valued. Those satisfied customers trust you and come back--and they tell their friends. But according to research, a bad customer experience--which may amount only to the feeling they get when interacting with your brand--prompts a high number of would-be customers to go through the trouble of switching brands.
So how do you make sure that your first-time customers become lifelong champions of your product, service, or way of doing business? The Come Back Culture shows you how to create an experience that keeps people coming back for more.
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans who trust your brand, buy your products or services, and spread the word.

Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.

Jonathan Malm is an entrepreneur and business owner. He runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. He lives in San Antonio, Texas.
Jason and Jonathan are the coauthors of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide.