PART 1 TOURISM ESSENTIALS: AN INTRODUCTION
Chapter 1 Tourism Essentials
PART 2 DESTINATION ESSENTIALS
Chapter 2 The Destination
Chapter 3 The Economic Consequences of Tourism
Chapter 4 The Environmental Consequences of Tourism
Chapter 5 The Social and Cultural Consequences of Tourism
Chapter 6 Sustainable Tourism
PART 3 TOURISM SECTOR ESSENTIALS
Chapter 7 Visitor Attractions and Events
Chapter 8 Hospitality
Chapter 9 Intermediaries
Chapter 10 Transport
Chapter 11 Government and Tourism
PART 4 TOURISM DEMAND AND MARKETING ESSENTIALS
Chapter 12 Demand
Chapter 13 Tourism Marketing
PART 5 TOURISM FUTURES: THE ESSENTIALS
Chapter 14 Tourism Futures
Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism.
Maintaining its concise, lively and accessible style for students, key updates to this edition include:
Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry.
Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.