Irene Smit is the cofounder and creative director of Flow magazine, a popular international publication packed with paper goodies and beautiful illustrations that celebrates creativity, imperfection, and life's little pleasures. She lives outside Amsterdam.

Astrid van der Hulst is the cofounder of Flow magazine, a popular international publication packed with paper goodies and beautiful illustrations that celebrates creativity, imperfection, and life's little pleasures. She lives outside Amsterdam.

Flow magazine, created by Irene Smit and Astrid van der Hulst, is a popular international publication packed with paper goodies and beautiful illustrations that celebrates creativity, imperfection, and life's little pleasures.