Corporate culture is critical to any organizational change effort, yet in a recent survey less than a third of executives said they understand theirs. This book offers a proven model for identifying and leveraging the essential elements of any culture.
If you're going to make any significant change in an organization, you have to recon the organizational culture. Because as Peter Drucker famously said, "Culture eats strategy for breakfast." But there can be a big difference between the official culture as described in the company handbook and how work really gets done. So how can leaders know what their actual corporate culture is?
This book, written by a unique team of two culture-change experts and a business anthropologist, is about solving this "culture puzzle." The authors explain the psychological processes that make it hard for leaders to see problems in the existing culture and offer what they call the 3G framework for understanding their actual culture: how people really get along, get ahead, and get results. They also provide detailed tactical advice on creating new cultures that meet these needs in a different way. This book helps puzzled leaders harness the power of the 3Gs to align culture with strategy.

Mario Moussa, Derek Newberry, and Greg Urban