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25.11.2024 um 19:30 Uhr
Sales and Distribution Management for Organizational Growth
von Rahul Gupta Choudhury
Verlag: Business Science Reference
Gebundene Ausgabe
ISBN: 978-1-5225-9981-4
Erschienen am 29.07.2019
Sprache: Englisch
Format: 260 mm [H] x 183 mm [B] x 23 mm [T]
Gewicht: 838 Gramm
Umfang: 340 Seiten

Preis: 233,80 €
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Klappentext

Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution sector of a business, since the profits from sales are responsible for the majority of an organization's revenue. However, with countless brands vying for the customers' attention, the ability to create a demand for a product and subsequently supply that demand is often the key to a business's success. There is a need for studies that seek to understand the complementary roles of an organization's sales force and distribution team to ensure relevancy in today's globalized world. Sales and Distribution Management for Organizational Growth is a pivotal reference source that provides vital research on the organization of sales and the sales force, their geographic deployment, and distribution and channel management including how to develop customer-oriented distribution systems. While highlighting topics including expense control, personnel training, and channel design, this book is ideally designed for business students, marketing professionals, executive members, finance analysts, operations employees, academicians, industry professionals, researchers, and students seeking current research on implementing sales strategy and distribution systems to maximize profits and remain a marketplace competitor.