1. The End
2. The Beginning of the End
3. The Beginning
4. Magazines' Golden Century
5. Inside the Gilded Factory
6. Tangled in the Web
7. Next
Bibliography
Notes
Index

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.
For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - enabled by new technologies - as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet. This tale is told through the experience of a magazine founder, the creator of Entertainment Weekly at Time Inc., who was also TV critic at TV Guide and People and finally an executive at Condé Nast trying to shepherd its magazines into the digital age.
Object Lessons is published in partnership with an essay series in The Atlantic.

Jeff Jarvis is Leonard Tow Professor of Journalism Innovation and Director of the Tow-Knight Center for Entrepreneurial Journalism at the Craig Newmark Graduate School of Journalism at the City University of New York, USA, where he created new degrees in Social Journalism, Entrepreneurial Journalism, and News Innovation. He is the Creator and Founding Manager Editor of Entertainment Weekly and has been a media columnist at The Guardian, TV Critic and Development Editor at TV Guide, Associate Publisher and Sunday Editor at the New York Daily News, TV Critic and Associate Editor at People, and columnist and editor at the San Francisco Examiner and the Chicago Tribune. He is the author of four books, including, including Geeks Bearing Gifts: Imagining New Futures for News (2014), Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (2011), and What Would Google Do? (2009).