Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has over ten years of experience in the development of UX strategy and processes in video game studios. Through her work at Ubisoft (e.g. Rainbow Six franchise), LucasArts (e.g. Star Wars: 1313), and as Director of UX at Epic Games (e.g. Fortnite), she has contributed to many projects across multiple platforms, from PC to consoles, mobile, and VR. Celia is also the founder of the Game UX Summit, advisor for the GDC UX Summit, and author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design. She currently works as a freelance Game UX Consultant, helping studios increase their games' likeliness of being engaging and successful.

This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. This knowledge will help readers identify the ingredients for successful and engaging video games, while providing a better experience for their audience.

Introduction. Part I: Video Games and the Brain. How the Brain Learns in a Nutshell. Perception. Attention. Memory. Emotion. Motivation. Applying Learning Techniques in Games. Part II: A UX Framework for Video Games. History of UX. Usability. GameFlow. User Research. Analytics. UX Reporting. Conclusion. References. Glossary. Appendix: UX Checklist. Index.