More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a place of business, professional advice, basic systems, getting business for your business, the importance of satisfied customers, using sub-contractors, when to add employees managing receivables, tracking and analyzing expenses, managing cash flow, having sufficient insurance, paying taxes, meeting employee requirements, and managing your personal life.
Barry Silverstein, the author of the eGuide, successfully started two 1-person businesses. One of them grew to a 50-person, $5 million direct and Internet marketing agency which he owned and ran for twenty years. The other is a 1-person business Silverstein has run for over 5 years, offering professional freelance writing and marketing consulting services. Silverstein also helps scores of start-up business owners develop and launch their own products and services through his volunteer branding and marketing counseling for the Small Business Center of an Asheville, North Carolina college.
On YourOwn 123 is one of a series of 123 eGuides, designed for today's reader who wants information in a quick, convenient, easily readable electronic format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides provide maximum value at minimum cost.

I am an author, blogger, brand historian and retired marketing professional.
I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.
I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.
I have written two novels: The Doomsday Virus and Water's Edge.
I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).