This book is timely in regard to the UK Government's commitment to the Big Society, the financial crisis of 2008 and the global imperative to address climate change. All are inextricably linked. It observes that human evolution is largely and dangerously determined by an artificial niche we call capitalism rather than the realities of the Planet. Based on fundamental concepts and insights from Ashby, Darwin, Kant, Koestler, Lovelock, Malthus, Simon and Smith, it argues for a systemic change to capitalism.
The book is relevant to those concerned with a sustainable future, such as the scientists, engineers and technologists who possess the means to achieve it, the economists and politicians who have the task of commissioning it, and our Society which needs it. The content crosses disciplines and provides a useful and thought- provoking text for students and those who wish to be well-informed.

David Rhodes (he/him) and Sara Furlong (she/her) are the creative team behind Whirlygig Creative, Inc., an agency specializing in kids and family advertising and entertainment. Over the past 17 years, they have worked together to create hundreds of ads for products you definitely know and love. They are so excited to share their knowledge with you.