Foreword - Earle Zeigler
Introduction - Terri Byers
PART ONE: GLOBAL ISSUES
Chapter 1: Glocal Sport - Impact on Corporations and Institutions - Oliver Rick, Callie Batts-Maddox and David L. Andrews
Chapter 2: The Commercialization of Sport - Patrick A. Reid and Daniel S. Mason
Chapter 3: Technology and Innovation - Antonio Davila and George Foster
Chapter 4: Corruption in Sport - Wladimir Andreff
Chapter 5: The Global Economics of Sport - Chris Gratton, Dongfeng Liu, Girish Ramchandani and Darryl Wilson
Chapter 6: Ethical Behaviour and Values in Sport - Gabriela Tymowski, Terri Byers and Fred Mason
Chapter 7: Politics and Sport Governance - Russell Holden
Chapter 8: International Sport Law - Kevin Carpenter
Chapter 9: Media and Communications - Andrea Geurin-Eagleman
Chapter 10: Human Resource Management in Sport - Shannon Kerwin
Chapter 11: Strategic Management - Danny O¿Brien and Ben Corbett
Chapter 12: Animals in Sport - Andrew Byers and Dene Stansall
PART TWO: NATIONAL ISSUES
Chapter 13: Sport Policy - Jiandong Yi
Chapter 14: Mega Sport Events - Kamilla Swart
Chapter 15: Sport Participation - Jason Bocarro and Michael Edwards
Chapter 16: Leadership - Mark McDonald and Kirsty Spence
Chapter 17: Gender - Annelies Knoppers and Agnes Elling-Machartzi
Chapter 18: Performance Mangement - Leigh Robinson and Mathieu Winand
Chapter 19: Doping - Aaron Smith and Bob Stewart
Chapter 20: Gambling and the Sports Betting Industry - David Forrest
Chapter 21: Funding for Sport - Elwyn Cox
Chapter 22: Match Fixing in International Sport - Andrew Harvey and Haim Levi
Chapter 23: Disability Sport - Ian Brittain
PART THREE: ORGANIZATIONAL ISSUES
Chapter 24: Ownership - John Beech
Chapter 25: Social Media Challenges - Sebastian Kopera
Chapter 26: Managing Social Media in Sport - Olan Scott, Katherine Bruffy and Michael Naylor
Chapter 27: Brand Management in Sport - Jonathon Edwards
Chapter 28: Crisis Management - Stacey Hall
Chapter 29: Sexuality: Homohysteria and Coming Out in Sport - Ryan Scoats and Eric Anderson
Chapter 30: Fan Loyalty in Sport - Joerg Koenigstorfer
Chapter 31: Trust and Control in Sport Organizations - Terri Byers and Alex Thurston
Chapter 32: Sponsorship in Sport - Nicolas Chanavat and Guillaume Bodet
Chapter 33: Athlete Transgressions: Implications for Sports Managers - Kate Westberg, Constantino Stavros, Bradley Wilson and Aaron Smith
Chapter 34: Corporate Social Responsibility of and through Sport - Christos Anagnostopoulos and Dimitrios Kolyperas
PART FOUR: EMPLOYABILITY
Conclusions: The Employability 'Race' in Sport Management - Terri Byers

International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business.