Part One: Introduction

Part Two: Asking the Right Questions

Part Three: Researching Media Institutions, Organizations, Professionals and Production

Part Four: Researching Media Content and Representation

Part Five: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures

Part Six: Doing Communication Research

PART ONE: ASKING ALL THE RIGHT QUESTIONS
Theory in Media Research - O. Boyd-Barrett
The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research - K.B. Jensen
Media, Culture and Modern Times - G. Murdock
Remarks on Administrative and Critical Communications Research - P.F. Lazarsfeld
Media Sociology: The dominant paradigm - T. Gitlin
Communication-Research - One Paradigm, or 4 - K.E. Rosengren
The Three Paradigms of Mass Media Research in Mainstream Comunication Journals - W.J. Potter, R. Cooper and M. Dupagne
The New Revisionism in Mass Communication Research: A reappraisal - J. Curran
Asking the Right Questions - J.D. Halloran
Cultural Compliance and Critical Media Studies - G. Philo and D. Miller
PART TWO: RESEARCHING MEDIA INSTITUTIONS, ORGANIZATIONS, PROFESSIONALS AND PRODUCTION
The History of Media Institutions
Finding Data, Reading Patterns, Telling Stories: Issues in the historiography of television - J. Corner
Problems and Possibilities in the Writing of Broadcasting History - A. Briggs
Media Professionals and Media Production
Participant Observation: Researching news production - S. Cottle
The Research Method - P. Elliott
News as Purposive Behaviour - H. Molotch and M. Lester
The Sociology of News Production - M. Schudson
Media Gate-keeping - P.J. Shoemaker
Research Approaches: Research questions and methodological requirements - R.V. Ericson, P.M. Baranek and J.B.L. Chan
New(s) Times: Towards a ¿second wave¿ of news ethnography - S. Cottle
Holism, Communion and Conversion: Integrating media consumption and production research - D. Deacon
Political economy
The Political Economy of Communications - J. Wasko
Communications policy research
Facing In: Researchers and academia - S. Braman
Media Policy Paradigm Shifts: Towards a new communications policy paradigm - J.van Cuilenburg and D. McQuail
PART THREE: RESEARCHING MEDIA CONTENT AND REPRESENTATION
Content Analysis
Content Analysis - B. Gunter
Ethnographic Content Analysis - D.L. Altheide
Two Approaches to the Study of Advertisements - W. Leiss, S. Kline and S. Jhally
Reading the News - R.V. Ericson, P.M. Baranek and J.B.L. Chan
Semiotics and Discourse Analysis
Semiotic Analysis - A.A. Berger
¿Suit, tie and a touch of jujü - the Ideological Construction of Africa: A critical discourse analysis of news on Africa in the British press - H.J. Brookes
How to View Commercials - P. Rutherford
Discourse Analysis - R. Gill
Structural and Narrative Analysis
Narrative and Genre - H. Newcomb
Structural Analysis and Mass communication - O. Burgelin
Introduction to the Structural Analysis of Narratives - R. Barthes
Narrative Strategies in Television Science - R. Silverstone
Re(de)fining Narrative Events: Examining television narrative structure - M.J. Porter, D.L. Larson, A. Harthcock and K.B. Nellis
Framing analysis
The Constructionist Approach to Framing: Bringing culture back in - B. Van Gorp
The Framing Project: A bridging model for media research revisited - S.D. Reese
Framing: Toward clarification of a fractured paradigm - R.M. Entman
Cascading Activation: Contesting the White House¿s frame after 9/11 - R.M. Entman
Getting Framed: The media shape Reality - C. Ryan
The Power of a Frame: An analysis of newspaper coverage of tobacco issues - United States, 1985-1996 - C.L. Menashe and M. Siegel
The Empirical Approach to the Study of Media Framing - J.W. Tankard
Linguistic and rhetorical analysis
An Integration of Corpus-based and genre-based Approaches to Text Analysis in EAP/ESP: Countering criticisms against corpus-based methodologies - L. Flowerdew
Corpus Linguistics and Critical Discourse Analysis: Examining the ideology of sleaze - D. Orpin
Figures of Rhetoric in Advertising Language - E.F. McQuarrie and D.G. Mick
From ¿Politically Correct Councillors¿ to ¿Blairite Nonsense¿: Discourses of ¿political correctness¿ in three British newspapers - S. Johnson, J. Culperer and S. Suhr
Tampering with Nature: ¿Nature¿ and the ¿natural¿ in media coverage of genetics and biotechnology - A. Hansen
The Meanings of ¿Risk¿: A view from corpus linguistics - C. Hamilton, S. Adolphs and Nerlich
Visual analysis
Analysing Visuals: Still and moving images - S. Cottle
Rhetoric of the Image - R. Barthes
The Determinations of News Photographs - S. Hall
Building the World¿s Visual Language: The increasing global importance of image banks in corporate media - D. Machin
Taking television seriously: A sound and image bite analysis of presidential campaign coverage, 1992-2004 - E.P. Bucy and M.E. Grabe
PART FOUR: RESEARCHING MEDIA AND COMMUNICATION IN SOCIETY, CONSUMPTION, AUDIENCES, POLITICS, PROBLEMS AND PLEASURES
Five Traditions in Search of the Audience - K.B. Jensen and K.E. Rosengren
The Challenge of Changing Audiences - Or, what is the Audience Researcher to do in the Age of the Internet? - S. Livingstone
Audience and Readership Research - J. Kitzinger
Survey Research
Survey Research - P.J. Shoemaker and M.E. McCombs
The BBC Internet study: General methodology - S. Reimers
Focus Group Research
The Focused Interview - R.K. Merton and P.L. Kendall
The Methodology of Focus Groups: The importance of interaction between research participants - J. Kitzinger
From Focus Groups to Editing Groups - a New Method of Reception Analysis - B. Macgregor and D.E. Morrison
Rethinking the Focus Group in Media and Communications Research - P. Lunt and S. Livingstone
Selected Key Models in Media Audience and Influence Research
Cultivation Analysis
Growing up with Television: The cultivation perspective - G. Gerbner, L. Gross, M. Morgan and N. Signorielli
Agenda-setting
The Agenda-setting Function of the Mass Media - M.E. McCombs and D.L. Shaw
Reception Analysis
Patterns of Involvement in Television Fiction: A comparative analysis - T. Liebes and E. Katz
Uses & Gratifications
Media Uses and Effects: A uses-and-gratifications perspective - A.M. Rubin
Political and Public Opinion Influence
The Media, Public Opinion and Political Action - H. Semetko
Television, Public Opinion and the War in Iraq: The case of Britain - J. Lewis
Effects of News Coverage on Policy Attention and Actions - A Closer Look into the Media-Policy Connection - I. Yanovitzky
Constructionism
The Rise and Fall of Social Problems: A public arenas model - S. Hilgartner and C.L. Bosk
Media Discourse and Public Opinion on Nuclear Power: A constructionist approach - W.A. Gamson and A. Modigliani
PART FIVE: DOING COMMUNICATION RESEARCH: SOURCES AND RESOURCES, THE RESEARCH PROCESS
Using Data Archives for Secondary Analysis - C. Seale
Dealing with Documentation - D. Deacon, M. Pickering, P. Golding and G. Murdock
Mass Media Research and the Internet - R.D. Wimmer and J.R. Dominick
Reaching Conclusions, Evaluating the Research, Writing the Report - I. Bertrand and P. Hughes.