This volume utilises the detailed analysis of posters, cinema, and translations of related propaganda interviews and articles to explore the extent the influence of the Model Worker propaganda on national policy.

James Farley is a specialist in the field of propaganda and modern Chinese history and holds a PhD from the University of Kent, UK.

Introduction 1. The Model Worker: Origins 2. The Model Worker in action: Propaganda campaigns, 1949-1957 3. The Model Worker in crisis: Propaganda campaigns, 1957-1964 4. Constructing the Model Worker in post-1949 Chinese cinema 5. A multimedia campaign, post-1949 poster propaganda and the Model Worker 6. The power of role models is infinite Appendix Bibliography