This book will give you a structured approach to launch your idea into a business by following specific steps. This approach is grounded in "Design Thinking" and has been crafted after decades of use in the Silicon Valley helping companies from large enterprises to start-ups with solving problems and launching businesses.

Muhammad Mashhood Alam is a Senior Director, Innovation & Digital Transformation at SAP's Design & Co-innovation Center. He is a senior business innovation leader with a unique blend of business, technology and design expertise. He drives co-innovation and Digital Transformation, Innovative Thinking, Innovation Center setup and out of the box approaches to identifying and solving problems leveraging cutting edge technologies including Machine Learning, Internet of Things, Blockchain, Computer Vision, Chat bots, Cloud, Big Data, Mobile and networks. He excels at orchestrating and leading highly immersive engagements with C-level executives and directors to align strategy and generate ideas for new business models. In addition, he is a consistent over-achiever with six US Patents and two prestigious global awards.

Table of Contents. Foreword. Acknowledgements. Preface. 1 Democratizing entrepreneurship. 2 The Three Stages plus one. 3 STAGE 1: UNDERSTAND PROBLEM to grasp Desirability. 4 STAGE 2: DEVISE SOLUTION to determine Feasibility. 5 STAGE 3: CRAFT BUSINESS to know Viability. 6 Stage 4: MANAGE RISK to handle Uncertainty. 7 GO AHEAD AND TRANSFORM YOUR IDEA