This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.

1. A World of Shared Influence; Xiaoling Zhang
2. Reflections of a Soft Power Agnostic; Gary D. Rawnsley
3. The Scramble for Asian Soft Power in Africa; Daya Kishan Thussu
4. Evolving Media Interactions between China and Africa; Ran Jijun
5. How Much 'Soft Power' Does China Have in Africa?; Helge Rønning
6. Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa; Dani Madrid-Morales
7. Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa; Zhang Yanqiu and Simon Matingwina
8. Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses of Foreign Aid to Africa; May Tan-Mullins
9. Journalists and Public Perceptions of the Politics of China's Soft Power in Kenya under the 'Look East' Foreign Policy; Jacinta Mwende Maweu
10. Building Blocks and Themes in Chinese Soft Power towards Africa; Bob Wekesa
11. Positive Portrayal of Sino-African Relations in the Ethiopian Press; Terje Skjerdal and Fufa Gusu
12. Engaging with China's Soft Power in Zimbabwe: Harare Citizens' Perception of China-Zimbabwe Relations; Winston Mano
13. China's Soft Power in Sudan: Increasing Activity but How Effective?; Daniel Johanson
14. Chinese Soft Power in Africa: Findings, Perspectives, and More Questions; Herman Wasserman

Xiaoling Zhang is Associate Professor and Head of the School of Contemporary Chinese Studies at the University of Nottingham Ningbo, China. She is the author of The Transformation of Political Communication in China: From Propaganda to Hegemony.

Herman Wasserman is Professor of Media Studies and Director of Centre for Film and Media Studies, University of Cape Town, South Africa. He is editor of  African Journalism Studies  and author of Tabloid Journalism in South Africa: True Story!

Winston Mano is Director of Africa Media Centre and Reader in Media and Communication Studies, University of Westminster, UK and Editor of the Journal of African Media Studies. He is also a Senior Research Associate in the School of Communication at the University of Johannesburg, South Africa.