How much is acceptable to consume? What is appropriate to consume and which goods fall into the disapproved category? Answers to these questions vary widely across time and space. This book examines the sources of this variation by providing an account of how everyday consumption norms develop, why they differ and why they change.

Léna Pellandini-Simányi is Assistant Professor at the Department of Media and Communication, Eötvös Loránd University, Hungary. Previously she taught at the Department of Sociology of the London School of Economics and Political Science, UK and lectured on Consumer Behaviour at the École Supérieure des Sciences Commerciales d'Angers, France.

1. Introduction 2. Understanding Consumption Norms 3. Explaining Consumption Norms 4. Consumption Norms as Practical Ethics 5. How Consumption Norms Change 6. Ethical Consumerism and Everyday Ethics 7. Private Virtues, Public Vices