As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?

Introduction: Green Consumerism, Green Labelling? The Historical Context - Key Trends Green Labels and other Eco-Standards: A Definition The Consumers' Role: Trusting, Reflecting or Influencing? Our Cases Sceptical and Encouraging Arguments Policy Contexts and Labelling Three Framing Strategies: From a Complex Reality to a Categorical Label Organizing the Labelling Dealing with Mutual Mistrust Green Labelling and Green Consumerism: Challenges and Horizons

MAGNUS BOSTRÖM is Associate Professor in Sociology and Environmental Lecturer at Södertörn University College, Sweden. He studies environmental action, policy making, rule setting, green political consumerism, and sustainability projects in various sectors. He is co-editor of Organizing Transnational Accountability.

MIKAEL KLINTMAN is Associate Professor at the Research Policy Institute, Lund University, Sweden. His research areas include environmental governance, ethical and political consumerism and the sociology of consumption.