Vassil Girginov is Reader in Sport Management/Development at Brunel University. He has systematically researched and published in the field of sport management and development, and Olympism. His recent books include The Olympics: A Critical Reader (2010) and Management of Sports Development (Elsevier, 2008). He is also Executive Editor of Routledge 2012 Olympic Special Issue involving some 40 journals from a range of academic disciplines to be launched at the 2012 ICSEMIS Scientific Convention in Glasgow before the London Olympic Games.

This is the first book to address sport management from a cultural perspective. It offers a comprehensive review of the conceptualisations of culture and its relation with sport management.

This book was published as a special issue of European Sport Management Quarterly.

1. Culture and the study of sport management Vassil Girginov 2. Sport, Muslim Identities and Cultures in the UK, an Emerging Policy Issue: Case Studies of Leicester and Birmingham Mahfoud Amara and Ian P. Henry 3. Cross-Sector Variation in Organizational Culture in the Fitness Industry Eric W. MacIntosh, Alison Doherty and Matt Walker 4. A Culture of Trust: Engaging Muslim Women in Community Sport Organizations Hazel Maxwell and Tracy Taylor 5. Meanings and functions in Olympic consumption: A study of the Athens 2004 Olympic licensed products Artemisia Apostolopoulou, Dimitra Papadimitriou and Vasia Damtsiou 6. Embracing Cultural Contexts and Critical Reflexivity: (Re)presenting the Global Sports Industry in Research and Practice Steven W. Pope 7. Epilogue: Sport management research as a culture of knowledge and ignorance creation Vassil Girginov