1. Introduction

Section 1: Theoretical Underpinning

2. Communicating with your audiences

3. Events and communication channels

Section 2: Printed Media

4. Advertising

5. Direct communication

6. Media relations

7. Merchandising

Section 3: Online Media

8. Websites

9. Social networking sites

10. Email

Section 4: Multimedia

11. Video

12. Images

13. Exhibition stands

14. Conclusion

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted & target market, how to effectively use and implement these, useful tips on things to avoid as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout.

This book will be a useful resource for Events Management students putting on an event as part of their course.

Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion.

Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.