Jean Williams is a Senior Research Fellow at the International Centre for Sporting History and Culture at De Montfort University, Leicester, UK. Having written on women's football since 1998, Jean has recently published A Contemporary History of Women's Sport 1850-1960 (Routledge, 2014). She is currently writing Send Her Victorious: A History of Britain's Women Olympians 1900-2014, forthcoming in 2016.

This book gives an introductory overview of the historical and contemporary issues as it does for the growing number of sport marketing and sports studies courses concerned with dress, costume history and branding.

This book was published as a special issue of Sport in History.

1. Kit: Fashioning the Sporting Body - Introduction 2. Delineating Professional and Amateur Athletic Bodies in Victorian England 3. The Style Stakes: Fashion, Sportswear and Horse Racing in Inter-war America 4. Given the Boot: Reading the Ambiguities of British and Continental Football Boot Design 5. 'Ten Years Ahead of His Time': The East End Elegance of Martin Peters 6. German Sports Shoes, Basketball, and Hip Hop: The Consumption and Cultural Significance of the adidas 'Superstar', 1966-1988 7. From Sportswear to Leisurewear: The Evolution of English Football League Shirt Design in the Replica Kit Era