McClean argues that a collective move towards stewardship within the financial industry is necessary to restore ethical behaviour and public confidence. Drawing on practical examples and offering new policy recommendations, this unique philosophical study paints a picture of what a truly ethical trading culture of the future might look like.

Introduction: A Citizen's Meditation on A Problem; Chapter 1 Human Beings and Markets; Chapter 2 Recent Scandals and the Cultures that Created Them; Chapter 3 Corporate Soulcraft; Chapter 4 The Other Wall Street: A Look at Our Animal Spirits; Chapter 5 Reform or Metanoia? - Beyond Dodd-frank; Chapter 6 Wall Streets, 2025; conclusion Conclusion;