Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong theoretical and philosophical frameworks and as such makes a valuable contribution to the literature and to the knowledge base and enhancement of selling as a profession.

Action Research for Professional Selling

Peter McDonnell has spent over 15 years in direct sales in the financial, health and lifestyle industries. He previously spent many years as a health care manager and has operated his own health care business. Peter works with practitioners in a range of professions, including health and education, and has written and presented papers at international conferences on research-based professional development. Jean McNiff is well known worldwide for her writings in action research and professional education. Her books are used internationally as core texts on continuing and higher education courses. Jean is Professor of Educational Research at York St John University, and also holds visiting professorships at universities in China, South Africa and Norway.