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Volker Kutscher liest aus "RATH"
18.11.2024 um 19:30 Uhr
How Stella Saved the Farm
A Tale About Making Innovation Happen
von Vijay Govindarajan, Chris Trimble
Verlag: St. Martin's Publishing Group
E-Book / EPUB
Kopierschutz: Adobe DRM


Speicherplatz: 4 MB
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ISBN: 978-1-250-02224-0
Erschienen am 12.03.2013
Sprache: Englisch
Umfang: 160 Seiten

Preis: 15,49 €

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Klappentext
Biografische Anmerkung

How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.

This story resonates in organizations of all types-public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.
The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.
The main characters in the story-Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea-are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.
It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.



Vijay Govindarajan and Chris Trimble


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