Carrie R. Rich is the co-founder and CEO of The Global Good Fund, for which she was recognized as the 2016 Ernst & Young Entrepreneur of the Year. Ms. Rich previously worked in health administration. She serves on multiple boards and is an adjunct faculty member at George Washington University where she teaches Entrepreneurship for Nurse Leaders.

Mark Vernooij is a Partner at THNK School of Creative Leadership, a social enterprise that delivers executive education to build the leaders that can create the future we need and want. He serves as an expert on innovation on the World Economic Forum's Expert Network and is a regular speaker on the topics of creative leadership, entrepreneurship and innovation.

Seema S. Wadhwa is the Assistant Vice President of Sustainability and Wellness for Inova Health System. She co-founded the Lullaby Project, which has provided over 1,000 blankets to babies in the United States and around the world, and serves on the board of the US Green Building Council National Capital Region.

1. Introduction to Entrepreneurship

2. Building Blocks

3. The Creation Flow

4. Sensing

5. Visioning

6. Prototyping

7. Scaling

8. Pitch

9. Access to Capital

10. Conclusion: Go Get 'Em!

This book explores the why, what, and how of entrepreneurship and intrapreneurship. Encouraging innovation, it guides the reader through an idea development process, identifying areas of need, developing ideas and prototype solutions, and implementing, scaling, and pitching entrepreneurial ideas