A comprehensive guide to the production industry. It covers the process from script to screen while defining the role of the producer at each phase. It features content such as sidebars on key topics from industry experts, discussions on CG, 2D and stereoscopic production processes, and an overview on marketing and distributing your project.

Catherine Winder is a veteran animation producer and creative executive who is currently President and Executive Producer of Rainmaker Entertainment, one of Canada's largest producers of CG animation. Winder was most recently at Lucasfilm Animation where as Executive Producer she set up the studio and produced the feature film and television series Star Wars: The Clone Wars. She has worked with many of the industry's major entertainment companies including Fox Feature Animation, Blue Sky Studios, HBO, Warner Bros., MTV, Hanna-Barbera Productions, The Cartoon Network and Disney.
Zahra Dowlatabadi is an award-winning animation producer and a consultant based in Los Angeles. Dowlatabadi has worked with many major studios including Disney, Warner Bros., Cartoon Network, and Universal Cartoon Studios in addition to collaborating with numerous internationally acclaimed animation studios and talent.
Tracey Miller-Zarneke earned her production experience on the feature films Chicken Little and The Emperor's New Groove and has gained a unique perspective on the industry by havingauthored five books on the art of animation, including those for DreamWorks' How to Train Your Dragon, Sony's Cloudy with a Chance of Meatballs, and Disney's Meet the Robinsons.

Chapter 1 Introduction Chapter 2 The Animation Producer Chapter 3 How to Identify and Sell Projects Chapter 4 The Core Team Chapter 5 The Development Process Chapter 6 The Production Plan Chapter 7 The Production Team Chapter 8 Pre-production Chapter 9 Production Chapter 10 Post-production Chapter 11 Tracking Production Chapter 12 Distribution, Marketing, Licensing, and More