This book examines the use and interpretation of language and communication in digitally mediated contexts. It is an essential guide to the pragmatics of online discourse and behaviour for everyone working in the areas of digital pragmatics, language and media, and English language, linguistics and communication studies.

Kate Scott is a senior lecturer at Kingston University, London (UK). Her research focuses on cognitive pragmatics, and she has published on the pragmatics of digitally mediated communication, exploring topics including hashtags, clickbait, and memes.

Preface

Acknowledgments

1. Introducing Pragmatics Online

2. Exploring Online Contexts

3. The Pragmatics of Sharing Online

4. The Pragmatics of Tagging

5. Non-verbal Communication Online

6. The Pragmatics of Memes

7. You Won't Believe What's in Chapter 7!

8. Researching Online Pragmatics

Index