This book aims to advance economic ethics and business ethics by combining normative principles and empirical evidence grounded on the key motivational forces in economic decision making. It has three core objectives: to assess order ethics as a theory of both economic ethics and business ethics, using behavioural economics methods and evidence; to identify cardinal virtues for modern business ethics; and to to set up valuable guidelines for the implementation of economic ethics and business ethics.

1) Introduction 2) Ethics, Economics, Economic Ethics & Business Ethics 3) Cooperation in Order Ethics 4) Rationality in Order Ethics 5) Fairness in Order Ethics 6) Cardinal Virtues of Business Ethics Based on Behavioural Economics 7) Implementing Economic Ethics and Business Ethics 8) Conclusions and Outlook

Alexander Rajko is Assistant Professor at the University of Cologne, Germany