Berlin's transformation since the fall of the Wall in 1989 has been due, in large measure, to skilful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to 'sell' Berlin to investors, visitors, Germans and Berliners themselves. She demonstrates how place marketing interacts with place making (architecture, planning, urban design and urban development) and with the politics of local identity and memory construction through space.

1. Introduction: the Reinvention of the 'New' Berlin Post-1989 2. Understanding the Politics of Place Marketing and Urban Imaging 3. Selling Berlin in the Twentieth Century: Historical Perspectives 4. On the Way to Weltstadt? Unification and Metropolitan Ambitions, 1989-1993 5. The Actors of Place Marketing in the 'New Berlin' 6. Marketing the Global Service Metropolis and the National Capital 7. Staging Urbanism: Construction Site Tourism and the City as Exhibition 8. 'Poor, But Sexy': Marketing the Creative City, 2001-2011 9. Contested Place Marketing, Contested Urban Images, 1994-2011 10. Contemporary Urbanism and the Politics of Reimaging

Claire Colomb is Senior Lecturer in Urban Sociology and European Spatial Planning at the Bartlett School of Planning, University College London (UCL). She holds a first degree in Politics and Sociology from the Institut d'Etudes Politiques de Paris (Sciences-Po) and a PhD in Town Planning from UCL. Her research interests include urban governance, planning and urban policies in European cities (the UK, France, Germany and Spain); culture and urban regeneration; European spatial planning and trans-boundary cooperation between cities and regions in Europe and the Mediterranean. She is joint author of European Spatial Planning and Territorial Cooperation (Routledge, 2010).