Designed for undergraduate and postgraduate courses in sociology and social psychology, this textbook looks at the quantitative methodology of social representations research, using empirical and graphical illustrations and data tables.

Authored by Clemence, Alain; Doise, Willem; Lorenzi-Cioldi, Fabio

Part 1: Common Knowledge: Anutomatic Cluster Analysis . Automatic Cluster Analysis and Multidimensional Scaling. Correspondence Analysis - Interpretation of the Dimensions of the Social Representational Field. Statistical Structure and Objectification. Part 2: Shared Knowledge and Individual Positions: Three Basic Notions in the Multivariate Approach to Individual Differences. Factor Analysis. Multidimensional Scaling Analysis of Individual Differences. From Consensus to Individual Positioning. Part 3: Group Effects in Individual Positioning: Correspondence Analysis and the Study of Anchoring. Factor Scores. Automatic Interaction Detection. Discriminant Analysis. Correspondence Analysis of Textual Data. Status of Field Variations.