Carl H. Botan is Professor of Communication at George Mason University, Virginia, USA. He is the author of Strategic Communication Theory and Practice: The Cocreational View, the first known theoretic book on strategic communication and its applications. Dr Botan has won numerous awards, including the Public Relations Institute of Australia's Outstanding Practitioner-Scholar Award and the Outstanding Research Achievement Award in Public Relations Scholarship. He has served on the National Curriculum Commissions for Public Relations in both the United States and in Australia, has taught strategic communication/social marketing for the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health's Office of Women's Health.