Introduction; Part I. Understanding the Sharing Economy and Its Regulatory Landscape: Section 1. What is the Sharing Economy and Why is it Important?: 1. Uberization meets organizational theory: platform capitalism and the rebirth of the putting-out system Aurélien Acquier; 2. Trust in the sharing economy: platform-mediated peer trust Mareike Möhlmann and Andrea Geissinger; 3. Scale and the sharing economy Kellen Zale; 4. Sharing economy and social innovation Aurélien Acquier and Valentina Carbone; Section 2. Balancing Regulation and Innovation: 5. Coase and the platform economy Orly Lobel; 6. Taxis, taxis and governance in the vehicle-for-hire industry Matthew D. Mitchell and Christopher Koopman; 7. Competition law (and its limits) in the sharing economy Niamh Dunne; 8. Airbnb usage across New York City neighborhoods: geographic patterns and regulatory implications Peter Coles, Michael Egesdal, Ingrid Gould Ellen, Xiaodi Li and Arun Sundararajani; 9. The novelty of TNC regulation Katrina M. Wyman; Section 3. Framing the Regulatory Response: 10. Pluralism and regulatory responses Erez Aloni; 11. Finding the right 'fit': matching regulations to the shape of the sharing economy Raymond Brescia; 12. Licensing regimes and platform-based businesses Derek McKee; 13. Who decides?: A framework for fitting the co-regulation of sharing economies to the contours of the market Bryant Cannon and Hanna Chung; 14. Urban data and the platform city Stephen R. Miller; Section 4. Who Should Regulate the Sharing Economy, and How?: 15. The place of the sharing economy Nestor M. Davidson and John J. Infranca; 16. The role of the federal government in regulating the sharing economy Sarah Light; 17. Role of state governments in the sharing economy Janice C. Griffith; 18. Local regulation of the sharing economy Daniel E. Rauch; 19. The sharing economy and the EU Michèle Finck; 20. The multi-scalar regulatory challenge of the sharing economy from the perspective of platform cooperativism and the social and solidarity economy Bronwen Morgan; Part II. Addressing Specific Regulatory Concerns: Section 5. Employment and Labor Law: 21. Employee classification in the United States Elizabeth Tippet; 22. Fissuring, data-driven governance, and platform economy labor standards Brishen Rogers; 23. A critical examination of a third employment category for on-demand work (in comparative perspective) Miriam A. Cherry and Antonio Aloisi; 24. Two models for a fairer sharing economy Mark Graham and Mohammad Amir Anwar; Section 6. Tax Law: 25. Tax issues in the sharing economy: implications for workers Shu-Yi Oei and Diane M. Ring; 26. Tax compliance and the sharing economy Manoj Viswanathan; 27. Taxation of the sharing economy in the European Union Katerini Pantazatou; 28. Taxation and innovation: the sharing economy as a case study Jordan Barry; Section 7. Consumer Protection and Privacy Law: 29. Implications for cyber law Rebecca Tushnet; 30. Platform architecture and the brand: an opportunity for trademark modernization Leah Chan Grinvald and Sonia K. Katayal; 31. The 'matching' platform and mandatory agency law R. Koolhoven; 32. Protecting the weaker party in the platform economy Guido Smorto; Section 8. Anti-Discrimination Law: 33. The platform identity crisis: responsibility, discrimination, and a functional approach to intermediaries Charlotte Garden and Nancy Leong; 34. Intimacy and equality in the sharing economy Naomi Schoenbaum; 35. Discrimination and short-term rentals Jamila Jefferson-Jones; 36. The sharing economy and EU anti-discrimination law Nicola Countouris and Luca Ratti.