William E. Blundell was a news editor at the Wall Street Journal, where he was a reporter, page-one writer, Los Angeles Bureau chief, and national correspondent. He won the Mike Berger Award, granted by the trustees of Columbia University, for distinguished metropolitan reporting in New York; the Ray Howard Public Service Award of the Scripps-Howard Foundation, and the Distinguished Writing Award for non-deadline feature writing, granted by the American Society of Newspaper Editors.

Storytelling-how to catch and hold a reader's interest through artful narration of factual material

William E. Blundell, one of the best writers on one of America's best-written papers-The Wall Street Journal-has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:

· How and where to get ideas
· What readers like and don't like
· Adding energy and interest to tired topics
· Getting from first ideas to finish article
· The rules of organization
· How-and whom-to quote and paraphrase
· Wordcraft, leads, and narrative flow
· Self-editing and notes on style

… plus many sample feature articles.