Neil J. Salkind received his PhD in human development from the University of Maryland, and after teaching for 35 years at the University of Kansas, he was Professor Emeritus in the Department of Psychology and Research in Education, where he collaborated with colleagues and work with students. His early interests were in the area of children's cognitive development, and after research in the areas of cognitive style and (what was then known as) hyperactivity, he was a postdoctoral fellow at the University of North Carolina's Bush Center for Child and Family Policy. His work then changed direction to focus on child and family policy, specifically the impact of alternative forms of public support on various child and family outcomes. He delivered more than 150 professional papers and presentations; written more than 100 trade and textbooks; and is the author of Statistics for People Who (Think They) Hate Statistics (SAGE), Theories of Human Development (SAGE), and Exploring Research (Prentice Hall). He has edited several encyclopedias, including the Encyclopedia of Human Development, the Encyclopedia of Measurement and Statistics, and the Encyclopedia of Research Design. He was editor of Child Development Abstracts and Bibliography for 13 years. He lived in Lawrence, Kansas, where he liked to read, swim with the River City Sharks, work as the proprietor and sole employee of big boy press, bake brownies (see www.statisticsforpeople.com for the recipe), and poke around old Volvos and old houses.

With its conversational writing style and straightforward presentation, Neil J. Salkind's bestselling book guides readers through the categories, design, and use of tests, as well as some of the basic social, political, and legal issues that the process of testing involves. New co-author Bruce B. Frey adds his expertise in the further development of this new edition.

PART I: THE BASICS
1. Why Measurement? An Introduction
2. Levels of Measurement and Their Importance: One Potato, Two Potatoes
3. Reliability and Its Importance: Getting it Right Every Time
4. Validity and Its Importance: The Truth, the Whole Truth, and Nothing but the Truth
5. Percentages, Percentiles and Probabilities: Are You Hufflepuff or Ravenclaw?
6. Item Response Theory: The "New" Kid on the Block
PART II: TYPES OF TESTS
7. Achievement Tests: Is Life a Multiple-Choice Test?
8. Aptitude Tests: What's in Store for Me?
9. Intelligence Tests: Am I Smarter Than My Smart Phone?
10. Personality and Neuropsychology Tests: It's Not You, It's Me
11. Career Choices: Have We Got a Job For You!
PART III: CLASSROOM ASSESSMENT
12. Picking the Right Answer: Choose Your Own Destiny
13. Building the Right Answer: Construction Work Ahead
PART IV: RESEARCHER-MADE INSTRUMENTS
14. Surveys and Scale Development: What Are They Thinking?
PART V: FAIR TESTING
15. Truth and Justice for All: Test Bias and Universal Design
16. Laws, Ethics and Standards: The Professional Practice of Tests and Measurement