Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

Shalini Aggarwal is Professor of Finance at Chandigarh Business School, Chandigarh University, Mohali, Punjab, India

Ashish Gupta is Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), Delhi Campus, New Delhi, India

List of Figures. List of Tables. List of Contributors. Preface 1. Amit Book Depot: Tapping the Opportunity and Maintaining the Pace 2. Cash Management: Auns Car Care Private Limited 3. Brightstar: Fixed Line Connection Product C51N 4. Coderecorn: Unequaled endeavor to Revisit HR Practices 5. The Capital Budgeting Decision: Case Study based on New Horizon Knit wears 6. Ambition Coaching Classes: The Marketing Turnaround Strategy 7. Creative Foods: Balancing between Employee and Customer Delight 8. Haryana Beauty Salon: Excelling Customer Expectations through Expansion 9. HUMhain: Expanding the Business 10. SalasarRoto Polymers - Water Tanks: Venturing untapped markets 11. Sri Ram Chand AGRO Foods: Market development 12. Neeru Marketing Company: How to Regain Lost Ground? Teaching Notes. Index.