Football is the world's most popular sport and is entrepreneurial by nature. This book provides a holistic understanding of how football can include innovation, risk taking and proactive activity and will be useful for those interested to learn more of the football industry and entrepreneurship in the global context.

Vanessa Ratten is Associate Professor at La Trobe University, Australia.

1 Football entrepreneurship: an introduction; 2 Coopetition among under-resourced football clubs; 3 Football stadiums and tourism entrepreneurship; 4 The National Football League (NFL) and entrepreneurship; 5 Football entrepreneurship in Spain and Malaysia; 6 Football entrepreneurship and tax policy: what the future might hold in football taxation; 7 Innovation in the Australian Football League (AFL); 8 Football entrepreneurial ecosystems; 9 Football entrepreneurship: future research directions