This book aims to explore the connection between internal communication and employee engagement in both educational and business settings.

Nance McCown (Ph.D., University of Maryland) is a professor of communication at Messiah University.

Linjuan Rita Men (Ph.D., University of Miami; APR) is a professor of public relations at the University of Florida.

Hua Jiang (Ph.D., University of Maryland) is an associate professor in the public relations department of the Newhouse School, Syracuse University.

Hongmei Shen (Ph.D., University of Maryland; APR) is a professor and public relations emphasis head in the School of Journalism & Media Studies at the San Diego State University.

Table of Contents

Contributors

Acknowledgements

Introduction

Section 1: Leadership & Trust

Chapter 1

HOPE International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership and Culture

Nance McCown

Chapter 2

Exploring Internal Communication, Employee Engagement and Trust within a Government Contractor: A Case Study

Laura L. Lemon

Chapter 3

Leading Institutional Change through Digital Communication: A Case Study on the Launch of the U.S. Army Combat Fitness Test

Marc Vielledent and Chase Spears

Section 2: Organizational Change

Chapter 4

Interdisciplinary Approaches in Internal Communication to Effect Successful Organizational Change: Leveraging Agile Project Management and Behavioral Neuroeconomics

Conilyn Poulsen Judge

Chapter 5

Navigating Change through Chaos: A Case Study of RWJBarnabas Health's Change Communication during Covid-19

Yi Luo

Section 3: Internal Issues & Crises

Chapter 6

The Myth of Emotion-Focused Employee Crisis Communication?

How Information-Focused Employee Crisis Communication during COVID-19 Pandemic Job Disruption Drives Post-Pandemic Intent-to-Perform and Intent-to-Return in Hospitality Employees

Minjeong Kang

Chapter 7

To Stay Silent or Speak Up Against Corporate Racial Discrimination?

An Internal Public Segmentation Approach to Employee Voice and Silence Behaviors

Hyunji (Dana) Lim and Young Kim

Chapter 8

Dealing with Employees in Crises: Examining Contingent Organization-Public Relationships (COPR) for Internal Communication

Yang Cheng, Peiyao Liu, and Callie Burnette

Section 4: Employee Activism

Chapter 9

Internal Communication and Employee Activism: Netflix's Dave Chappelle Woes and Perspectives from the Field

Arunima Krishna, Raymond L. Kotcher, and Donald K. Wright

Chapter 10

What Makes Employees Become Activists? Investigating Employee Activism in the AI Community

Jie Jin and Leping You

Section 5: Internal Communication & Emerging Technologies

Chapter 11

Internal Social Media and Employee Engagement

Vibeke Thøis Madsen

Chapter 12

Nice-to-know: Role Expectations on Enterprise Social Media in the Aviation Industry

Joost Verhoeven and Ward van Zoonen

Chapter 13

Management of Cybersecurity through Internal Communication

Solyee Kim and Jeonghyun Janice Lee

Section 6: Internal CSR/CSA

Chapter 14

The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations

Yi-Ru Regina Chen, Minqin Ma and Chun-Ju Flora Hung-Baesecke

Chapter 15

Engaged Employees through Internal CSR Communication: A Case Study of Home Depot

Chuqing Dong and Baobao Song

Chapter 16

The Impact of Corporate Social Advocacy (CSA): A Case Study on Building Employee-Company Relationships through Corporate Engagement in the Fight Against Asian Hate

Keonyoung Park

Section 7: Diversity, Equity & Inclusion

Chapter 17

How higher education engages employees into DE&I: A thematic analysis of strategic plans

and Chief Diversity Officer job duties of the California State University System

Cheng Hong

Section 8: Remote Work, Flexible Work, & Work-Life Integration

Chapter 18

Rethinking the Way of Working: In Search of Sustainable Engagement

Alessandra Mazzei, Luca Quaratino, Alfonsa Butera, and Sara Conti

Chapter 19

Boundary Communication: Smartphone Usage in Employees' Work-Family Conflicts When Working from Home

Feihong Pan

Section 9: Internal Communication & Engagement in a Global Context

Chapter 20

Application of the AVID framework in a U.K. Fire and Rescue Service

Kevin Ruck

Chapter 21

Revs Your Heart: How Yamaha Motors Revved up its Employees During Corporate Transformation

Masamichi Shimizu and Koichi Yamamura

Chapter 22

Conclusion

Nance McCown, Linjuan Rita Men, Hua Jiang and Hongmei Shen