Han Zhang serves as Associate Professor of Shenzhen University, China and the Deputy Dean of Modern Publishing Research Center in SZU. She has published two books and more than 30 papers about digital reading and cultural industries.

Jiajie Lu is Lecturer of Media and Communication at Dongguan University of Technology, China. His research interests include the media use and identity of Chinese diaspora, new media and Chinese society, and video games.

With the methodology of eye-tracking experiments, in-depth interviews and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China.

1. Digital media industries and the Reading Revolution in China 2. Net Generation and Their Digital Reading Patterns 3. Reading News on Apps and its Cognition Process 4. Digital Reading Consumption Behaviour Model 5. Virtual Identities and Reading Culture 6. Become Writers in Cyberspace 7. Chapter VII Reading for All in Digital Era