This book addresses how digitalization influences markets and attempts to put research on digitalized markets centre-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets.

Johan Hagberg is Professor of Business Administration specializing in marketing at the School of Business, Economics and Law at the University of Gothenburg, Sweden. His research revolves around the digitalization of retailing, consumption, and markets.

Hans Kjellberg is Professor of Marketing at Stockholm School of Economics, Sweden, where he heads the Department of Marketing and Strategy and the Centre for Market Studies. His research focuses on economic coordination in general, and the organizing of markets in particular.

Introduction: Digitalized markets 1. Cookie monsters. Anatomy of a digital market infrastructure 2. Conceptual controversies at the boundaries between markets: the case of ridesharing 3. Digitalization and the hybridization of markets and circuits in Airbnb 4. Sold out? Reconfiguring consumer demand through the secondary digital ticket market 5. (De-)stabilizing the digitized fashion market on Instagram-dynamics of visual performative assemblages