This book analyses the economic and financial profiles of heritage assets as tourist attractions. Offering both theoretical insights, methods and global empirical examples, it considers how heritage assets can create economic and social value for the region.

Vincenzo Pacelli is Associate Professor of Banking and Finance at the University of Bari "Aldo Moro", Italy. He obtained a PhD in Banking and Finance from the University of Rome, La Sapienza, Italy. He is author of scientific essays and books and lecturer in university international conferences in banking and finance.

Edgardo Sica is Associate Professor of Economics at the DEMeT, University of Foggia, Italy. He obtained a PhD in Technology and Innovation Management at the SPRU, UK. His main research interest lies at the intersection of sustainability, innovation, and tourism economics

1. Micro- and macroeconomic characteristics of heritage assets 2. Heritage assets, innovation and environmental sustainability 3. Financing heritage assets and art wealth management 4. The valuation of heritage assets 5. Caves as environmental and tourist resources: analysis of the Waitomo Glowworm Caves and the Caves of Castellana 6. Heritage assets as a cultural and tourist resource: the cases of the Pinacoteca di Brera, the National Archaeological Museum of Taranto and the Ravennantica Foundation 7. How a heritage asset as a tourist attraction can create regional value: best practice from Europe and the US