***ALL the profits from Shift will go to World Bicycle Relief.***

This is a must-read book for anyone looking to change their perspective and live a more purposeful life. Michael O'Brien (OB to his friends) shows that the secret to becoming our best starts with our mindset.

Drawing on his personal story from his ''last bad day'', Michael shares the emotional and physical recovery that starts with his near-death accident on the morning of July 11th, 2001. A keen cyclist out on a training ride in New Mexico, Michael was hit head-on by an SUV that crossed into his lane traveling 40 miles per hour. He takes readers into the early darkness of his recovery and the perspective shift that gave him the awareness that he could be defined by how he responded to his tragedy - not by the tragedy itself. Michael uses his newfound perspective to fuel his recovery and help him create a better a better tomorrow.

In Shift, Michael introduces ''ways of being'' that can help anyone build a stronger peloton (the team that transcends the individual) and get closer to the best version of themselves.

Michael's story is life changing, inspirational, and insightful. Shift is a book about the power of mindset, perspective, and grit to enable each of us to ride the ups and downs of our life's journey.

Michael O'Brien is President and Founder of Peloton Coaching and Consulting. As a certified executive coach, he has advised, motivated, and inspired Fortune 500 executives, entrepreneurs, and other difference-makers at organizations like Brother International and Johnson and Johnson. He also serves as a mentor and volunteer with organizations that promote professional growth, such as the Healthcare Businesswomen's Association and James Madison University's College of Business. Before starting Peloton Coaching and Consulting, he was a healthcare sales and marketing executive and received his marketing degree from James Madison University. He lives in New Jersey with his wife and two daughters.