Acknowledgments
Introduction
Tiger Woods
Buddy "The Cake Boss" Valastro
JH Cohn
Toyota
Michael Port
BlackBerry
Barack Obama
Coke
Thirteen/WNET.org
TD Bank
The Catholic Church
Toast
The New York Yankees
The Kennedys
Hospital Brands
Starbucks
Blackwater
Campbell Soup
Nick Matarazzo
Martha Stewart
Bobbi Brown
Oprah
BP Oil
TODAY
Howard Stern
E*TRADE
Gibbons
Governor Chris Christie
Lebron James
Newsweek
Daniela Costanzo
Sarah Palin
Rutgers University
TJ Nelligan
Eliot Spitzer
Wells Fargo/Wachovia
Make-A-Wish Foundation
Fox News
Notes
About the Author

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.