Frederick W. Gooding, Jr. is associate professor of African American studies and the Dr. Ronald E. Moore Professor in Humanities in the Honors College at Texas Christian University.

"Drawing on cinema and popular media, Gooding offers guidance for honing media literacy skills with middle, high school, and undergraduate college students. Twelve concise racial rubrics are provided to help readers discern the disparate treatment of non-White characters onscreen, including an analysis of the top ten highest-grossing films of all time"--